HONESTBREW | brand Refresh

FOR the
joy of beer.

The brief.

To get the HonestBrew brand to appeal more to the mass market without marginalising their existing aficionado customer base.

We summed it up as: ‘Make them less like Amazon and more like your favourite bottle shop.’

Art direction | Brand Strategy | Digital Design | Photography

The thinking.

We kept coming back to one core idea: that craft beer should be joyful; that engaging with your fave beer brands should be as fun and universal as spending time down the pub. Too many e-commerce beer businesses seemed to forget this — but HonestBrew were ready to buck the trend.

The result.

Is a brand befitting of the personalities of the people behind the brand. A vibrant colour palette, fresh photography, and bold, oversized typography to guarantee cut-through.