Mark Whiteley Studios | ReBrand
A Mark of luxury.
The brief.
Our task was to make the brand portray the elegance and craft that goes into every piece of furniture Mark and his proud team makes.
Art direction | Brand Strategy | Digital Design | Photography
Art direction | Brand Strategy | Digital Design | Photography
The thinking.
Getting under the skin of the brand led us to a singular proposition that informed our creative: ‘Quality that can only be derived from a lifetime of devotion.’
From this proposition — as well as a trove of audience and market insight — came a creative route based around the idea of ‘A lifetime in the making.’
The result.
From the central proposition to the logo, we’ve created a brand that feels as substantial and crafted as the pieces Mark Whiteley Studios create.
With a story that celebrates devotion and skill, and an identity that combines classic and contemporary, it’s a brand that stands the test of time — and stands out from the crowd.
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