Concept spec work x Ben Fitton
Nike x Stranger Things, don’t mind if we do, sir. No brand gives creatives more permission to be smart, playful, epic and emotional than Nike. Seems to work, maybe more brands should try it… Definitely. Not maybe.
I’ve got thirteen years’ experience as a designer, working across brand, digital, print, photography, art direction and making the logo bigger. From branding projects to digital experiences, I turn strategic thinking into effective creative that hits audiences square in the feels.
