Lakeland | Creative Campaign

Making Lakeland
Almost Perfect.

The brief.

Placing one savvy eye on the future, Lakeland asked us to create a Christmas campaign that spoke to a younger audience, with a view to increasing brand awareness within the 25-44 year-old demographic.

Art direction | Brand Strategy | Digital Design | Photography | Art direction | Brand Strategy | Digital Design | Photography

**The almost perfect Christmas movie night.**

There was a time when streaming services didn’t make it quite so easy to confuse ‘Santa Claus: The Movie’ with ‘Santa’s Claws: The Massacre’. Sorry, parents - you can blame Netflix for this one..

**The almost perfect secret Santa.**

Ah, that feeling when you find the ideal secret Santa gift for the most awkward colleague at work… and then you leave it at home because you’re always a mess in the morning.

From Christmas crackers to meat thermometers, Lakeland make any festive meal perfect. Until Dad starts talking politics, that is...

**The almost perfect Christmas Dinner.**

The thinking.

While we wanted to give Lakeland a different look, it was vital we still got the same message across: namely, that their host of clever products helps you tame any room in the house.

But even though Lakeland have everything you need to make any home perfect, they still can’t stop us humans getting in the way and spoiling the show — especially at Christmas.

The result.

From kiboshed Christmas dinners to distraught horror movie-watching kids, we played out this idea via a series of campaign videos that positioned Lakeland not as the answer to everything... but as the answer to almost everything.