NSPCC Amazing Me Codebreakers | Subscription product
Helping kids be more ‘aHHh’ and less ‘ArghH!’
The brief.
To develop a subscription product that helps children understand their emotions. Our idea was to personify positivity based on resilience, happiness, mindfulness and creativity.
Our four characters would help children crack the code to their emotions through a series of missions, activities and facts.
Art direction | Character Development | Print Design | Digital Design
Art direction | Character Development | Print Design | Digital Design
The thinking.
Our idea was to personify this positivity into an all-new fab four: the Amazing Me Codebreakers. Based on resilience, happiness, mindfulness and creativity, these four characters would help children crack the code to their emotions through a series of missions, activities and facts.
The result.
Packs full of character, it was vital that children could relate to our Codebreaker characters, so we made them a mixture of things little ones like to see and be: colourful, friendly, inspiring, imperfect, reflective, cheerful and positive.
A huge part of this relatability was the charming illustrative style we introduced, while the colour-soaked design and upbeat tone of voice we’ created means our readers — child or adult — will always see the bright side of life.
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