Feed Me Seymour | Brand Creation
Plates with purpose.
The brief.
Feed Me Seymour delivers a personalised, planet-based diet to its customers desks. What they needed now was a brand to plate up their offering — and serve it in style.
Art direction | Brand Strategy | Digital Design | Photography
Art direction | Brand Strategy | Digital Design | Photography
The thinking.
Understanding their customers’ DNA is vital to Feed Me Seymour’s proposition. So we thought the same idea should apply to making their brand a mouthwatering prospect to its customers.
We created a brand essence formed from ‘DNA’, literally — ‘Delicious, Nutritious, Accessible.’ These would be the three brand pedestals upon which their design and messaging would sit.
The result.
A brand that looks as delicious as the product. A brand whose communications had to espouse its nutritious benefits, for people and planet. And a brand that was accessible for those wanting to improve their eating habits without the hassle.
Want your brand to look delicious?
If you liked what you saw above, click the button below