PREDATOR Nutrition | brand Refresh
Fuelling the fire.
The brief.
To rebrand Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers.
Predator is run by people who live, breathe and powerlift the brand, and it’s followed by people who know what works — and what doesn’t.
Art direction
Brand Strategy
Digital Design
Photography Direction
Packaging
Art direction Brand Strategy Digital Design Photography Direction Packaging
The thinking.
Aiming at a mindset, than a market. After all, being your very best applies to all ages, all backgrounds and any experience level.
Our job was to keep this serious and inspirational message at the heart of the brand while making it more accessible for a modern audience.
The result.
From brand foundations to colour palettes, logos to tone of voice, we’ve armed Predator with a beast of a brand. One that looks bright, sounds bold and speaks to those who are serious about being their ultimate selves.
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