Princess Yachts | Website
Experience your exeptional.
The brief.
As the design director on this project, I was tasked with bringing the vision to life: to simplify, beautify, and elevate Princess Yachts into one of the most glamorous and aspirational brands globally. The challenge was to create a website that seamlessly balanced luxury with practicality, showcasing both the product and lifestyle in a way that felt authentic.
Digital Design
UX / UI
Digital Design UX / UI
The thinking.
Our goal was to craft a modern, light, and fresh experience — steering clear of the overly complicated designs and gimmicks that often plague yachting websites. Every detail was considered with the aim of enhancing the brand's prestige while ensuring it remained intuitive and user-friendly
The result.
From my perspective as the design director, the results following the launch of the website have been incredibly promising. Drawing inspiration from the brand, its target audiences, and the luxury sector as a whole, we've seen a significant impact. On average, engagement time across the site has increased by 42%. More impressively, key pages such as the 'About Us' page have seen a dramatic drop in bounce rate — down by 82% — and the homepage bounce rate is down by 48.8%.
Additionally, user engagement on the core yacht model pages has risen notably, with the Y95 experiencing a 69.6% increase and the flagship X95 seeing an even more impressive 88.7% boost. These results not only reflect the success of the design but also the website's ability to captivate and connect with visitors on a deeper level
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