CHAMPION (US) | Creative Campaign
Made to sustain.
Made to matter.
The brief.
Our ‘Made to matter’ campaign used their existing language around ‘made’ to show how because Champion use less to make their clothes, it means more when their customers wear them.
Art direction | Brand Strategy | Digital Design | Photography
Art direction | Brand Strategy | Digital Design | Photography
The thinking.
To make Champion synonymous with sustainability by promoting their Champion Made sub-brand. Our ‘Made to matter’ campaign used their existing language around ‘made’ to show how because Champion uses less to make its clothes, it means more when its customers wear them.
The result.
A typographic inspired campaign that has Champion Made’s eco-friendly materials at the heart of the messaging. Inviting audiences to embrace the eco-conscious journey embodied by Champion Made. We leveraged visually engaging imagery and compelling storytelling to connect with consumers.
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