Williams Jet Tenders | brand Refresh
Taking to
the waters.
The brief.
To cement Williams Jet Tenders' market-leading position through brand, creative and digital. From a new website to social media, from digital brochures to print adverts - and even the odd beer bottle - we applied Williams' elegant new identity across all kinds of online and offline assets.
Art direction | Brand Strategy | Digital Design | Photography
Art direction | Brand Strategy | Digital Design | Photography
The thinking.
The ‘core’ we created for Williams was 'Our passion, your joy'. The passion is internal - it talks of Williams’ undying dedication to their craft. While the joy is external, revealing the sheer pleasure their customers feel when they’re coasting the waves in a Williams tender.
The result.
A website that mirrors the high-end nature of the brand at every point – from the design to the imagery, the technical drawings to the copy.
Giving it a refined look and feel this incredible brand deserves. Not just to make the site look beautiful, but to convey the sense of trust and credibility that the Williams brand stands for to a discerning audience that only settles for the very best.
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